Privacy Policy

In response to the Federal Law on Protection of Personal Data held by individuals ("Act") in force in Mexico, please note that this Notice of Privacy of Personal Information ("Notice") describes as Fomento Económico Mexicano, SAB de CV and subsidiaries and / or Business Units ("FEMSA") residing at: Avenida General Anaya No. 601 Pte, Col. Bella Vista, Monterrey, NL, CP 64410, may collect and use information provided by you on this website ("Website")

FEMSA collects only the information on this page asks for the following purposes: (a) For identification purposes, (b) for statistical purposes and / or (c) to time, contact you by email to respond your request and monitor frequency of use of this Website for internal administration and analysis purposes. The personal data we collect all the principles that makes the law (Article 6): legality, quality, consent, information, purpose, fairness, proportionality, and accountability.

Your personal information will never be disclosed or shared with third parties (no data transfer) or give them a use other than that mentioned in paragraph 1 above unless there is a change in this Privacy Notice. However, we can hire an outside part to manage and administer the site and to support us to understand how visitors use it. Although this third part may collect information about you on our behalf, we control the use of that information in accordance with this Notice. We do not market, sell or rent personal information about you to third parties without prior consent from you or the user's specific request as it could be in cases of merger, acquisition or sale of assets that make FEMSA.

It is the warning that FEMSA may use "cookies" to confirm your identification, customize your access to this site and review their use for the sole purpose of improving navigation and functioning conditions, since by the above "cookies" not collect user's personal data in terms of the Act This Web site has links to external sites, including the content and privacy policies are not the responsibility of FEMSA.

Facilitator protection of personal data on behalf of the Head of the Portal ( is Ms. Karla Ivonne Gonzalez Valdez.

Users of this portal have and may exercise the rights ARCO (access, cancellation, rectification, and opposition), by directing their request to charge through the mail account The request must contain: name and address or other means to communicate the answer to your request, the documents establishing the identity or, where appropriate, legal representation, the clear and precise description of the personal data on which to search exercise any rights ARCO and any other element that facilitates the location of personal data.

This Portal FEMSA does not collect sensitive personal data of users. However, if it were the case, you get the express written consent for treatment, through your handwritten signature, electronic signature, or authentication mechanism.

This Privacy Notice meets the requirements set by law (Articles 15 and 16).